Oluwatobi Rasaq Alaka, fondly called Tobi, is a seasoned marketing communications professional with more than a decade of hands-on experience as both a team member and a leader. Over the years, she has mastered the delicate art of combining creativity, strategy, and empathy to build compelling narratives that resonate with diverse audiences. Her career has spanned across internal and external brand communications, content development, brand strategy, business development, client relations management, sales, and marketing research—equipping her with a robust skill set that allows her to deliver measurable impact in every role she takes on.

She holds a Bachelor’s degree in Mass Communication from Olabisi Onabanjo University, a Postgraduate Diploma in Marketing Communications from the Chartered Institute of Marketing, United Kingdom, and a Master of Science in Marketing from the University of Lagos.